Ageism and it’s impact in the PR Field

What is Ageism and how Ageism is a problem in the PR fieldDefine ageismCompare examples from other industries like business or finance where ageism is a problem.How has ageism impacted the Public Relations Field.The fact that social media seems to have increased and amplified the divide between generations inside and outside the workplace.Younger people are being hired on to do Public Relations for Older well established companies too.How is the old generation of PR Firms adapting to the meteoric rise of social mediaHow is this impacting hiring in old well established PR Firms.New generation of PR Firms – How they operate social mediaHow each generation (Millennials, Gen x and Boomers) use technology and social media differentlyHow each generation views technology and social mediaHow this impacts their relationship with technologyHow PR firms have evolved to cater to these different generationsHow big brands hired a younger individual rather than a known PR firm to deal with their social media and to reconnect with their audiencesResearch from websites and scholarly articles. In text APA Citations needed. Plagiarism Report Needed.Some Sample Articles : https://www.fastcompany.com/90398019/eighteen-year-old-harrison-mcneill-made-bean-jokes-on-twitter-for-fun-now-its-his-job Bradley, D. (2020, May 10).  https://www.prweek.com/article/1662149/superfan-grew-slim-jims-instagram-account-5k-500k-followers  Does the PR industry have an ageism problem? Retrieved from https://www.prweek.com/article/1698211/does-pr-industry-ageism-problem Meisner, B. A. (2020). Are You OK, Boomer? Intensification of Ageism and Intergenerational Tensions on Social Media Amid COVID-19. Leisure Sciences, 43(1-2), 56-61. doi:10.1080/01490400.2020.1773983 Melendi, C. (2020, June 30). Generational Differences on Social Media: A Deep Dive. Retrieved from https://flagshipsocial.com/blog/generational-differences-on-social-media-a-deep-dive Rosales, A., & Fernández-Ardèvol, M. (2020). Ageism in the era of digital platforms. Convergence: The International Journal of Research into New Media Technologies, 26(5-6), 1074-1087. doi:10.1177/1354856520930905 Toby A. Cox / 2 July 2019. (n.d.). How Different Generations Use Social Media. Retrieved from https://themanifest.com/social-media/how-different-generations-use-social-media

 

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