In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:Health Care Organization ProfileCommunication PlanMarketing PlanCommunity Collaboration PlanPart 1, “Health Care Organization Profile,” should include the following components:Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).Mission, vision, and goalsBed numberType of services providedVolumesQuality indicatorsFinancial performance indicatorsHuman resource challengesDiversity issuesCommunity population statisticsRefer to “Health Care Organization Profile Grading Criteria” for details on how the assignment will be graded.
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