Branding and Brand Extensions Marketing Discussion Questions
This is a new discussion on branding and brand extensions.
• Based on the attached article and your knowledge of the brand, what is this brand’s promise to the consumer?
• How is this brand positioned in the marketplace?
• Do the brand extensions make sense with this brand? Why or why not?
Respond to Peer(s)
• Read and respond to at least two of your classmates’ posts.