Branding and Brand Extensions Marketing Discussion Questions

https://www.bloomberg.com/news/articles/2019-04-25/lululemon-targets-fitness-crowd-with-line-of-grooming-products

This is a new discussion on branding and brand extensions.

Question One

• Based on the attached article and your knowledge of the brand, what is this brand’s promise to the consumer?

Question Two

• How is this brand positioned in the marketplace?

Question Three

• Do the brand extensions make sense with this brand? Why or why not?

Respond to Peer(s)

• Read and respond to at least two of your classmates’ posts.

 

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