Brief Marketing Audit for Rosewood Hotels & Resorts Discussion Paper

with this case I need to answer questions in calculation, numbers, and outline from where we come up with these numbers.

1.Conduct a brief marketing audit for Rosewood.Include internal and external factors, as including a discussion of the overall market and competitors.

2.What is the customer lifetime value for the next 6 years without a corporate brand?

3.What is the customer lifetime value for the next 6 years with a corporate brand?

Show your work for both calculations. You can attach an excel file, but it should be clear how you arrived at your calculations in your paper.

4.What are your recommendations for Rosewood in regards to the branding decision?

5.What do you think the long term implications of the branding decision will be?

 

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