HMGT335 UMUC Chase Brexton Healthcare Organization Research

Chase Brexton is the health care organization. Attached is the Swot and Competitive anaysis needed to go along with the assisgment.

  1. Research the organization by visiting its website and, if possible, its location.
  2. Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
  3. Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
  4. Conduct a competitive analysis of your organization. Use the Competitive Analysis Worksheet provided under Course Content.

Prepare your written assignment by addressing each of the following questions in order:

  1. What is the mission of the health care organization?
  2. What are their corporate level goals?
  3. Who are their customers?
  4. From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
  5. From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
  6. Who are the primary competitors to the organization?
  7. Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not?
 
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