Marketing Strategy over the Product Life Cycle; New Product Development

The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and one in the mature stage.

 

• How is the marketing different for the two products?
• What improvements to the marketing strategy would you recommend for each if you were the marketing manager?

 

Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.

 

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