MBA607 Independence IBM Technological Leadership Minicase Discussion

Submit a paper with at least 1250 words, with at least 4 references, that answers the following four case questions:

  1. How did IBM, under the leadership of Louis Gerstner, improve its technological leadership in the global marketplace?
  2. What role did the Internet play in improving the strategic competitiveness of IBM?
  3. How did Mr. Gerstner combine the various processes of structure, technology, and people to make IBM a more competitive company?
  4. What lessons have you learned from this case that are useful for analyzing the situation of a similar company, like Apple Computers?
 
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