MKT571 Understanding Target Markets Effective Relationship Marketing Assignment

Assignment Content

  1. Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.
    Assignment Steps
    To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.
    Create the research section of your marketing plan in minimum of 500 words.
    Include at least 3 elements of the Research List of Topics (see list below):
    • Research List of Topics:
    • Primary Research
    • Secondary Research
    • Consumer Analysis
    • Customer Profile
    • Continuous Consumer Monitoring & Research
    • Environmental Scanning
    • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
    • Current Opportunities
    • Potential Future Opportunities
    • Current Threats
    • Potential Future Threat
    • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.
    • Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).
      Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.
      Cite a minimum of three peer-reviewed references.
      Format your assignment consistent with APA guidelines.

Understanding Target Markets Grading Guide

MKT/571 Version 10

Marketing

   

Individual Assignment: Understanding Target Markets

Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors.  This week’s assignment is the first part of the development of a marketing plan.It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Grading Guide

   

Content

Met

Partially Met

Not Met

Comments:

 

Student   creates the research section of his/her marketing plan and includes at least   3 elements of the research list of topics provided here:

  • Research List of Topics
    • Primary   Research 
    • Secondary   Research 
    • Consumer   Analysis 
    • Customer   Profile 
    • Continuous   Consumer Monitoring & Research
    • Environmental   Scanning
    • Identify   Market, Economic, Technological, Regulatory, Legal, Social, and Ecological   Forces
    • Current   Opportunities
    • Potential   Future Opportunities 
    • Current   Threats 
    • Potential   Future Threat

Any   diagram(s) provided (not required) are in APA format and includes discussion   providing insight and clarity.

 

Student   develops the first two parts of the Target Market section, which includes an   overview of the demographics (age, income, family members, and birthdays) and   psychographics (activities, interests, and opinions) analysis. 

 

Student   explains the insights he/she has gained from his/her inspection and analysis   of the demographic and psychographic information he/she has found.

 

The   Research section is a minimum of 700 words in length.

     

Total Available

Total Earned

     

35

#/35

   

Writing Guidelines

Met

Partially Met

Not Met

Comments:

 

The paper—including tables and graphs, headings, title   page, and reference page—is consistent with APA formatting guidelines and   meets course-level requirements.

 

Intellectual property is recognized with in-text citations   and a reference page.

 

Paragraph and sentence transitions are present, logical,   and maintain the flow throughout the paper.

 

Sentences are complete, clear, and concise.

 

Rules of grammar and usage are followed including spelling   and punctuation.

     

Total Available

Total Earned

     

15

#/15

   

Assignment Total

#

50

#/50

 

Additional comments:

 
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