Nike Business Intelligence Strategies Paper
This week you will be preparing for your Module 2 Adventure Works Business Case by researching and citing a similar real-world case study in a 1-3 page white paper. For this project, be sure to select an organization that has one or more similarities to Adventure Works, i.e. multinational, business-to-business, manufacturing and sales.
If you are not familiar with the format of a white paper, here are some links to help guide you:
- 8 Basic Tips for Writing an Amazing White Paper
- How to Write White Papers
- Eight Rules for Creating Great White Papers
The goal of this paper is to convince management that a business intelligence-based IT solution will help the company reach one or more of its strategic goals.
Now is a good time to review the Adventure Works Case Study Summary and recall the strategic goals stated in the last paragraph:
- Broaden market share by targeting sales to the company’s best customers
- Reduce cost of sales through lower production costs
- Extend product availability through online sales
For your paper, you will show how a BI/BA solution has achieved one or more strategic goals for a similar company. Your White Paper should address the following:
- What was the selected company?
- How is the company similar to Adventure Works?
- What goal(s) were they trying to achieve?
- What business intelligence solution was implemented?
- Was the desired outcome(s) achieved?
Be sure to apply the following to your white paper:
- Utilize an extensive variety of sources relevant to the strategic goals of the company and the BI/BA solution.
- Exhibit appropriate, audience-specific tone and vocabulary tied to the purpose of your paper. (Remember, you are speaking to non-technical business managers).
- Use a consistent tone in your white paper and organize it carefully around the main topic with relevant supporting details as needed.