Rhetorical Analysis – Overview and Video Selection

Overview

The objective of this assignment is to analyze the rhetorical strategies used in a current event video and evaluate their effectiveness in achieving the video’s purpose. When writing a rhetorical analysis, the writer analyzes and evaluates an argument based on its author’s utilization of the three appeals (ethos, pathos, and logos). You will be completing a rhetorical analysis over Modules 1–4.

As you complete the rhetorical analysis, you will build on your skills and understanding by completing smaller assignments throughout Modules 1–4. Each module will require you to submit an activity that aligns with the completion of your final paper. Be sure to stay on track so you can complete your analysis by Module 4.

Instructions

Choose a Current Event Video:

Select a video that discusses a recent event or issue. The video should be from a credible source and have a clear argument or perspective. Examples of suitable videos include:

  • News segments from reputable outlets like CNN, BBC, or NPR.
  • Editorial videos or op-eds from platforms like The New York Times or The Washington Post.
  • Documentaries or in-depth reports from organizations such as Vice News or Al Jazeera.
  • Political speeches or public addresses from recent political events (e.g., presidential addresses, UN speeches).

Watch the Video:

Watch the chosen video carefully, taking notes on key points, arguments, and rhetorical strategies used. Pay attention to the following elements:

  • The main argument or thesis of the video.
  • The intended audience.
  • The purpose of the video (to inform, persuade, entertain, etc.).

Identify Rhetorical Strategies:

Analyze the video for the following rhetorical strategies:

  • Ethos: How does the video establish credibility and trustworthiness? Consider the credentials of the speaker, the reputation of the source, and the use of expert testimony.
  • Pathos: How does the video appeal to emotions? Look for emotional language, compelling visuals, and stories that evoke empathy or anger.
  • Logos: How does the video use logic and reasoning? Examine the use of statistics, facts, logical arguments, and evidence.

Once you have viewed your selected video, answer the following questions:

  • What is the context, audience, and purpose of the argument you selected?
  • Is it a compelling argument? Why or why not?
  • Does the author utilize the three appeals? Provide an example from the argument of at least one instance of ethos, pathos, and logos.

All answers should be written in complete sentences.

 

Submission and Assessment Guidelines

  • The activity consists of three short-answer questions.
  • Make sure to include the link for the video chosen.
  • You will receive 5 points for each question answered.
  • It is expected that you use correct grammar and complete sentences.
  • This activity is worth 15 points.

 

 
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