Shuping Yang spoke at U of Maryland Speech Audience Analysis Project

Instructions

Analyze: Audience

Evaluation Title: Audience Analysis Project

Watch the video to respond to the following questions:

  1. What is the topic of the speech?
  2. What type of speech is this?
  3. What audience was the speaker targeting? How do you know?
  4. Based on the audience analysis, for the audience:
    1. Was the speech introduction effective? Why or why not?
    2. Did the body of the speech provide all key points as well as supportive evidence? Why or why not?
    3. Was the conclusion effective? Why or why not? Helpful Hint: You may want to review Unit 1: The Parts of a Speech to help you answer these questions.

Estimated time to complete: 2 hours

References

Kent Liu. (2017, May 21). Shuping Yang spoke at U of Maryland [Video file]. Retrieved from

Rubric

Unit 2 Assessment – Audience Analysis Project

Unit 2 Assessment – Audience Analysis Project

Criteria Ratings Pts

This criterion is linked to a Learning Outcome Content

27.0 pts Level 5

Expresses content knowledge with the assignment purpose in a complete, organized, clear, professional, and culturally respectful manner.

24.0 pts Level 4

Expresses content knowledge with the assignment purpose in a complete, organized, clear, professional, and culturally respectful manner with minor weaknesses in one or more of the areas.

22.0 pts Level 3

Partially expresses content knowledge with the assignment purpose. Expresses ideas in a complete, organized, clear, professional, and culturally respectful manner with weaknesses in these area.

19.0 pts Level 2

Partially expresses content knowledge with the assignment purpose. Ideas are partially expressed in an organized, professional, and culturally respectful manner with major weaknesses in these areas.

16.0 pts Level 1

Expresses limited content knowledge with the assignment purpose. Ideas are not expressed in a complete, organized, clear, professional, and/or culturally respectful manner.

0.0 pts Level 0

The assignment was not completed or there are no constructed concepts that demonstrate analytically skills and no evidences to support the content does not align to the assignment instructions

27.0 pts

This criterion is linked to a Learning Outcome Analysis PRICE-P

27.0 pts Level 5

Constructs concepts related to course content, demonstrating strong analytical skills with strong evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.

24.0 pts Level 4

Constructs concepts related to course content, demonstrating strong analytical skills with evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.

22.0 pts Level 3

Constructs concepts related to course content, demonstrating analytical skills with some evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.

19.0 pts Level 2

Constructs concepts related to course content, demonstrating weak analytical skills with minimal evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.

16.0 pts Level 1

Constructs concepts related to course content, demonstrating inadequate evidence of analytical skills. There is minimal or no evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.

0.0 pts Level 0

The assignment was not completed or there was no evidence of constructed concepts that are supported by professional and personal subject knowledge through details, supporting evidence, and idea differentiation.

27.0 pts

This criterion is linked to a Learning Outcome Technology

15.0 pts Level 5

Manipulates multiple technological resources to effectively implement all assignment requirements.

14.0 pts Level 4

Manipulates multiple technological resources to effectively implement most assignment requirements.

12.0 pts Level 3

Manipulates multiple technological resources to effectively implement some assignment requirements.

11.0 pts Level 2

Manipulates multiple technological resources for some assignment requirements.

9.0 pts Level 1

Manipulates technological resources to minimally meet some assignment requirements.

0.0 pts Level 0

The assignment was not completed or difficulties with technological manipulation were evident. The assignment submitted does not meet requriements.

15.0 pts

This criterion is linked to a Learning Outcome Writing

10.0 pts Level 5

The assignment exhibits a excellent command of written English language conventions. The assignment has no errors in mechanics, grammar, or spelling.

9.0 pts Level 4

The assignment exhibits a good command of written English language conventions. The assignment has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.

8.0 pts Level 3

The assignment exhibits a basic command of written English language conventions. The assignment has minor errors in mechanics, grammar, or spelling that impact the flow of communication

7.0 pts Level 2

The assignment exhibits a limited command of written English language conventions. The assignment has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.

6.0 pts Level 1

The assignment exhibits little command of written English language conventions. The assignment has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.

0.0 pts Level 0

The assignment does not demonstrate command of written English language conventions. The assignment has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.

10.0 pts

This criterion is linked to a Learning Outcome APA PRICE-I

6.0 pts Level 5

In-text citations of sources and references in proper APA style are included with no errors.

5.0 pts Level 4

In-text citations of sources and references in proper APA style are included but have 1-2 minor APA errors.

4.0 pts Level 3

In-text citations of sources and references in proper APA style are included but have 3 – 4 minor APA errors.

3.0 pts Level 2

In-text citations of sources and references in proper APA style are included but have more than 4 errors.

2.0 pts Level 1

The errors demonstrate limited understanding of in-text citation and reference requirements

0.0 pts Level 0

There are no in-text citations AND/OR references.

6.0 pts

Total Points: 85.0

 
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