Starbucks in Italy

  

For your final paper, you can write a more comparative and analytical paper on Starbucks brand loyalty in the U.S. and in Italy. For instance, how do customers perceive Starbucks in the U.S. versus in Italy?    You can compare what motivates people to go to Starbucks in the U.S. versus in Italy? How does Starbucks brand itself in the U.S. versus in Italy? At the end of the paper, what recommendations would you give Starbucks to be successful in Italy?

 

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