Tata Motors Conflict of Culture and Strategy Paper

Assignment: The Synergy or Conflict of Culture and Strategy

6.1, 6.2, 6.3, 6.4, 6.5

“Culture eats strategy for lunch.” This is a pithy expression of the importance of the way that an organization’s culture will influence the people and departments within that organization. It is more efficient to have a company where the aspirations and strategy are part of the day-to-day operations (for instance, people following through with requested tasks at all levels of employee) versus a company that must dictate these small but vital strategic initiatives to employees through memos, rules, and other types of corporate policy. The expression of that policy has to be in sync with the culture, or it has the potential to create problems within the work environments.

Read “Culture Eats Strategy for Lunch,” available on Fast Company.

Choose a company, club, or organization you have experience with (i.e., worked at, been affiliated with) or select a company through research that is known for either having an exceptional corporate culture or for having a corporate culture at odds with its own strategy.

Examples of companies to research:

· Zappos

· Southwest Airlines

· Tata

· Yahoo.com

Analyze the organization to determine where the organizational culture supports the strategy OR where the organizational culture is at odds with, or doesn’t work, with the strategy.

Complete the following prompt if your chosen organization has a culture that does support its strategy:

· Write an example advertisement soliciting employees that would most align with the organization’s current culture and strategy, including:

o characteristics of the employees and how those characteristics would support the organization

o specific examples of the organization’s culture and strategy that demonstrate its culture/strategy

Complete the following prompt if your chosen organization has a culture that does not support its strategy:

· Write an example advertisement soliciting a new corporate culture that would be more aligned with the organization’s corporate strategies, including:

o examples of ways positive culture would help the organization achieve its goals

o examples of culture from other companies that have helped to advance similar strategies

Submit your example advertisement to your instructor via Moodle.