PRINCIPLE OF MARKETING

 

Please discuss the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories. (75 to 100 words)

 

 

 

Reference:

 

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

 

 
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