assignment 1 part your marketing plan 3

ResearchPaperWriters.com has established itself as the best academic writing website through a combination of well-furnished writers, highly-rated custom research paper writing services, top-level writers, discounts, punctual delivery, and 24/7 support. These facets come together to create a platform that not only meets but often exceeds the academic writing needs of its clients. Whether you are a student grappling with tight deadlines or a researcher in need of in-depth, well-researched papers, ResearchPaperWriters.com is the pinnacle of academic writing excellence, ready to provide you with top-tier services and exceptional results. At the core of ResearchPaperWriters.com’s success are its well-furnished writers. The platform prides itself on the caliber of its writers, who are highly qualified professionals with expertise in various academic fields. These writers have a deep understanding of the intricacies and requirements of different academic disciplines, ensuring that each project is handled with the utmost care and competence. Their proficiency in conducting thorough research and crafting well-structured, academically rigorous papers is the cornerstone of the website’s success.

Assignment 1: Part A: Your Marketing Plan

 

Due Week 4 and worth 200 points

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

 

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

 

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

 

Write a five to six (5-6) page paper in which you:

  1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.

 

  1. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

 

  1. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP.

 

  1. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.

 

  1. Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

 

  1. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

 

  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

 

  • Develop strategies to assess performance and achieve marketing goals.

 

  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

 

  • Evaluate target customer segments and positioning products within these segments.

 

  • Use technology and information resources to research issues in marketing management.

 

  • Write clearly and concisely about marketing management using proper writing mechanics.

ResearchPaperWriters.com’s pool of top-level writers is a testament to its dedication to quality. The website carefully selects its writers, ensuring they possess advanced degrees and a proven track record of academic writing excellence. This commitment to excellence translates into papers that not only meet but often exceed the expectations of clients, contributing to the platform’s well-deserved reputation as the best in the business. Affordability is another key aspect that makes ResearchPaperWriters.com the best academic writing website. The platform understands the financial constraints that students often face and strives to provide cost-effective solutions. Clients can benefit from discounts and bonuses that help make these high-quality services accessible. These financial incentives, in conjunction with exceptional writing quality, make ResearchPaperWriters.com the go-to choice for academic assistance.

 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

/by