case study

Retrieve the article below from the Business Source Complete database. You need your husky username and password to access the database via the University library Web page: http://library.northeastern.edu/

Forward, G. E., Beach, D. E., Gray, D. A., & Quick, J. C. (1991). Mentofacturing: A vision for American industrial excellence. Academy of Management
Executive, 5(3), 32-44. doi:10.5465/AME.1991.4274462

Read thoroughly the article and answer the following questions:

1. For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?
2. As mentioned in the case study, research and development at Chaparral are integrated into product design and development. Do you think this is a good practice? Please explain.
3. Can a manufacturer be low-cost and high quality at the same time? Please explain.

Provide adequate support for your postings and properly cite your sources

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