Marketing research – case study

Pizza Wow (PW) is an established dine in and delivery chain of pizzas in Bengaluru. It has 15 outlets acrossthe city. PW is known as a pioneer pizza chain in Bengaluru and is known for quality product and efficientservice.The owner’s son, Rajesh, has taken over the operations of PW from his father an year back. Now he hasunderstood the entire business value chain better. As he struggles to keep up with the international chains(who have invested heavily in premium stores and other paid visibility options), he is also faced with aproblem of differentiating his brand among health conscious younger generation (whose parents havebeen brand loyal to Pizza Wow).Rajesh has a thought of healthy pizzas (those made with healthy ingredients viz whole wheat base,toppings made of Kale and similar). He has appointed you as his Market Research (MR) consultant. Youneed to prepare a detailed MR proposal (minus cost and time) for his initial approval.Use the entire chain of research design, deploying a mix of Exploratory, Descriptive and Causal researchwith clear implications on entire decision chain involving 4Ps to be demonstrated.

 

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.