The Role of Corporate Culture at Zappos

The Role of Corporate Culture at Zappos

View the two YouTube videos “Life at Zappos” (1:37) located at:

Minimize Videoand “Zappos: Where Company Culture is #1” (3:29) Zappos: Where Company Culture is #1

to learn about online shoe retailer Zappos’ corporate culture and how its CEO views the role of culture at the company. After watching the video, answer the following questions:

1. Why does Zappos’ CEO Tony Hseih feel that culture is so important to Zappos?

2. How does Zappos reinforce its culture through HRM?

3. Is Zappos’ culture one in which you would enjoy working? Why or why not?

 

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