Week 7 Assignment: Evaluating the Marketing Mix

In this assignment, you will evaluate the marketing mix of a company of your choice.Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:Product strategyPricing strategyPlace (distribution) strategyPromotion strategyWriting Requirements (APA format)Length: 2 – 3 pages (not including title page or references page)1-inch marginsDouble spaced12-point Times New Roman fontTitle pageReferences page (minimum of 1 scholarly source)

 

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